When we made this campaign we were given the brief that HUMANIC’s motto was changing to “Enjoy Life & Style”. So my role in this campaign was to prepare a Look&Feel which would work around this claim aswell as design a typography for it which would display on the ads. It was also very important to show the urban face of it, and this is why we chose Hamburg as the Location for the shooting.
This campaign was shot by Wolfgang Zac, whose website you can check here. Apart from the many photos, taken by Zac, also 4 short spots where shot.
Creative Direction: Alex Schönburg
Art Direction: Jon Ladrón de Guevara
Photography: Wolfgang Zac