After the campaign in Hamburg we headed to Barcelona for a warmer set since we were shooting the collection of Spring/Summer. The motto remained “Enjoy Life & Style”, but on this one we wanted to show the enjoyment stronger than in the previous campaign.

For this campaign we worked with Sergi Pons for the photography, a Spanish photographer specialized in fashion photography. Check his work here.

The TVCs were shot by Lukas Swatek and directed by Peter Granqvist from Les Films de Jeunesse. We opted for an exagerated slow-motion which lets us pay attention to every detail.


Agency: 4e7
Creative Direction: Alex Schönburg
Art Direction: Jon Ladrón de Guevara
Photography: Sergi Pons

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