JONMARRON

URBAN X

Urban X is a private label that belongs to HUMANIC. The brand needed a redesign of the logo and a packaging design for their shoes. This is a brand for men, so the typography used on it is a very strong and thick one, and since the focus of the brand is on Urban fashion, we can see a city in Black&White through the logo. Under the final version of the logo you can see some other versions I tried along with the chosen one.