HUMANIC’17

After the campaign in Hamburg we headed to Barcelona for a warmer set since we were shooting the collection of Spring/Summer. The motto remained “Enjoy Life & Style”, but on this one we wanted to show the enjoyment stronger than in the previous campaign. For this campaign we worked with Sergi Pons for the photography, a Spanish photographer…

HUMANIC’16

When we made this campaign we were given the brief that HUMANIC’s motto was changing to “Enjoy Life & Style”. So my role in this campaign was to prepare a Look&Feel which would work around this claim aswell as design a typography for it which would display on the ads. It was also very important to show…